Skip to main content

Study reveals top dreams

  • Survey of 500 Australians identifies most common dreams
  • The most common dreams are owning a first car and spending time with family
  • Most dreams are actually driven by nightmares
  • 70% felt they hadn’t achieved their dream of a comfortable financial retirement.

Love, happiness, independence, adventure, wealth and good health are the most common dreams of Australians, but the Sunsuper Dreams Index, conducted by Ipsos, found the impetus for the majority of these dreams is likely to be a nightmare.

Age Top three dreams Positive drivers Negative drivers
20s
  1. Travel
  2. Career
  3. Study for improvement
  1. Have fun, relax and enjoy life
  2. Being successful and recognised for achievements
  3. Success, accomplishment and recognition
  1. No independence
  2. Being left behind and not having finances to enjoy life
  3. Dissatisfied with work, being stuck in a rut
30s
  1. Study for improvement
  2. Buying a car
  3. Travel
  1. Success, accomplishment and recognition
  2. Independence and going wherever you like
  3. Have fun, relax and enjoy life
  1. Dissatisfied with work, being stuck in a rut
  2. Reliant on public transport – loss of independence
  3. No time nor the resources to enjoy life
40s
  1. Partner/togetherness
  2. Travel
  3. Asset ownership
  1. Close bond with someone special
  2. Have fun, relax and enjoy life
  3. To be debt free and independent
  1. No security of a life partner and not missing out on family
  2. No time nor the resources to enjoy life
  3. Not having financial means to provide, enjoy life and retire
50s
  1. Partner/togetherness
  2. Asset ownership
  3. Family time
  1. Close bond with someone special
  2. To be debt free and independent
  3. Feel close and bonded with family
  1. No security of a life partner and not missing out on family
  2. Not having financial means to provide, enjoy life and retire
  3. Missing out on special family moments
60s
  1. Partner/togetherness
  2. Family time
  3. Health
  1. Close bond with someone special
  2. Feel close and bonded with family
  3. The ability to relax and enjoy life
  1. No security of a life partner – being alone
  2. Missing out on special family moments
  3. Poor health and its impact on the ability to enjoy life

Read the full media release [PDF 148KB] for more information.